Visirank®

Two lines, two things measured

Visirank®

Two measures of the same demand: the one a market expresses, and the one that knocks on your door.

an ARvis.it brand

Visirank is the brand under which ARvis.it delivers two intelligence lines that measure two different things. Visirank Demand measures market demand through search volumes: for every topic it rebuilds twenty-four months of historical series across hundreds of queries and aggregates them into semantic clusters. Visirank Lead measures the contacts that demand produces: it captures them the moment they arrive, profiles the company behind them, routes them to the right salesperson and keeps them warm until the call.

The two lines

Visirank® Demand

Measures market demand

Search demand in historical series, aggregated into semantic clusters: what a market will be looking for, months ahead of the season.

For the people who set an assortment, a promotional plan or an editorial calendar, and have to set it before the season starts.

Delivered as a service since 2015.

Explore Visirank Demand

Visirank® Lead

Measures contacts

Captures the lead around the clock, profiles the company behind it, routes it by potential and keeps it warm until someone picks up the phone.

For B2B sales teams that receive more contacts than they can work properly, and want the hours to go where the revenue is.

Measured in production: in one month of testing with a leading Italian corporate-welfare group, high-tier accounts converted two to four times better than the organic channel.

Explore Visirank Lead

Why one brand

Two lines, three things in common.

They both measure demandOne upstream, while it is still a query typed into a search engine. One downstream, once it has become a contact with a name and a company behind it.
They both return readable criteriaHistorical series, clusters, explained scores. Never a number out of a black box: whoever reads it has to be able to reconstruct how it was reached.
They both leave the data with the clientWhat gets measured belongs to whoever commissioned it, exportable in an open format, with no lock-in.

A machine shows you the swings. Telling which one is becoming a trend is a craft.

ARvis.it logo

Visirank® is a brand of ARvis.it S.r.l., a communication and marketing agency working out of Rome and Milan since 2006. Neither line is sold off the shelf: both come inside consulting work. arvis.it

Frequently asked questions

Frequently asked questions about Visirank

What is Visirank?
Visirank is the brand under which ARvis.it delivers two intelligence lines. Visirank Demand measures market demand through search volumes, in historical series aggregated into semantic clusters. Visirank Lead measures and qualifies the B2B contacts a company receives, from capture through to routing and follow-up.
What is the difference between Visirank Demand and Visirank Lead?
They measure different objects at different moments. Demand looks at market demand before it becomes a sale: what people will be looking for in the months ahead. Lead looks at the contacts that demand produces once they reach the company: who they are, what they are worth, and who should call them.
How long have you been doing this?
Demand has been delivered as a service since 2015: five years of monthly search-trend reports for clients such as Iper La Grande i, an Italian grocery retailer, and the method comes from those five years. Lead is the newer line, already measured in production with a leading Italian corporate-welfare group. ARvis.it has been a communication and marketing agency since 2006.
Who owns the data?
The client does, contractually, in both lines. It can be exported at any time in an open format and there is no lock-in: we process and enrich without adding another external data processor to your chain.

Not sure which of the two is yours? That is usually the right question.

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